Case Study: Enhancing Research Efficiency and Quality with SlideGen

Collage Group is a cultural intelligence company focused on understanding consumer behaviour across diverse groups. Jack Mackinnon, Senior Director of Cultural Insights, leads the syndicated research team, which produces reports on various consumer segments such as multicultural, LGBTQ+, Gen Z, and others. These reports are shared with Collage Group’s members—companies that rely on this data to make strategic decisions. Producing dozens of high-quality reports annually required a more efficient process to manage increasing workloads while maintaining the accuracy and relevance of insights.

Challenges

• Time-Consuming Report Creation: The process for producing syndicated reports involved survey design, data collection, and extensive manual work to populate slides and ensure consistency.
• Complex QA Requirements: Multiple quality assurance (QA) checks at various stages created inefficiencies and delayed final publication.
• Scalability Needs: As memberships and reporting demands grew, Collage Group needed a scalable solution to deliver timely insights without overburdening the team.

Solution: Automating Report Creation with SlideGen

Collage Group started to use SlideGen to streamline report production. SlideGen reduced repetitive manual tasks, allowing the team to focus more on insights, storytelling, and creative analysis.

Implementation Highlights

• Efficient Data Integration: SlideGen enabled the team to pull data directly from surveys into slides, eliminating manual entry and reducing human error.
• Streamlined QA Process: SlideGen, eliminated the need for multiple QA checks between phases during report creation and enabled accurate report production, at scale.
• Enhanced Workflow: The ability to automate repetitive steps gave the team more time to focus on creativity and storytelling, improving the quality and narrative depth of reports.

“You either grow your team endlessly so you have thousands of people producing research, or you have to get smart about your efficiencies.”

Key Benefits

• Streamlined Report Creation: By automating data population and slide generation, SlideGen significantly reduced the time required to produce client-ready reports.
• Improved Data Accuracy: Direct data integration eliminated the possibility of human errors associated with manual data entry, ensuring confidence in the insights delivered.
• Creative Storytelling: Freed from repetitive tasks, the team could focus on crafting compelling narratives and analysing data for actionable insights.
• Scalability: SlideGen’s automation capabilities enabled Collage Group to handle increasing reporting demands without compromising quality.
• Flexibility: The ability to edit visuals and chart designs allowed the team to tailor reports for specific audiences, enhancing usability.

Results

• Optimised Workflows: Automation allowed Collage Group to focus on strategic tasks, cutting down on time spent on manual data entry and repetitive work.
• Timely Trend Reports: SlideGen’s ability to speed up report production allowed Collage Group to capitalise on emerging trends, ensuring reports were delivered while the topics were still relevant. This adaptability enabled them to provide timely insights that aligned with the fast-moving cultural landscape.
• Enhanced Team Productivity: Researchers spent more time on creative and analytical work, improving team morale and the overall quality of insights.
• Deeper Insights Through Visual Patterns: SlideGen’s visual output enabled the team to quickly identify patterns in the data and connect them to actionable insights, enhancing their ability to deliver meaningful narratives to their members.
• Compelling Storytelling: By automating routine tasks, SlideGen freed up time for researchers to focus on creativity and storytelling, resulting in reports that were not only accurate but also engaging and strategically impactful.

Testimonial

"By using SlideGen, we’ve significantly streamlined our report production process. Automation has allowed us to focus more on strategic insights rather than spending time on data entry and repetitive tasks. The quality assurance process has been simplified, and the team has more time to focus on what really matters—creating meaningful insights for our members."
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‍Collage Group’s partnership with Indico Labs and adoption of SlideGen transformed their reporting workflows. By automating manual tasks, ensuring data accuracy, and enabling flexibility in report design, SlideGen allowed Collage Group to deliver timely, high-quality insights while empowering their team to focus on strategic, creative work.

If you would like to explore how SlideGen can help your business optimise research processes and unlock new levels of efficiency, speak with one of our experts today.

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