IGD takes on automation

The Institute of Grocery Distribution (IGD) conducts extensive research on the food and consumer goods industry, providing impactful insights to inform positive social, commercial, and personal change. Rich Green, an analyst at IGD, leads a team working with shopper and retailer data to uncover emerging trends. With the increasing demand for fast, detailed, and high-quality reports, IGD sought a solution to reduce time spent on repetitive tasks, enabling analysts to focus on storytelling and actionable insights. In this case study, we’ll explore how SlideGen helped IGD to meet these needs.

Challenges

• Time-Consuming Manual Work: Analysts spent significant time copying and pasting data into PowerPoint slides, leaving less time for meaningful analysis.
• Underutilised Data Sources: Certain data files, such as SPSS datasets, were not fully leveraged due to incompatibility with existing processes.
• Inconsistent Templates: Manual formatting led to discrepancies in report designs and reduced the efficiency of quality control.

Solution: Automating Reports with SlideGen

IGD integrated SlideGen,which allowed the team to standardise templates, incorporate previously unused data sources, and save time on repetitive tasks.

Implementation Highlights:

• Ease of Use: The intuitive drag-and-drop functionality made onboarding seamless for the team.
• Multiple Data File Integration: SlideGen enabled IGD to merge SPSS files with formatted tables, creating comprehensive reports with broader insights.
• Rapid Updates: The ability to repeat slides for similar datasets allowed analysts to update tables and charts in seconds, saving hours of manual effort.

“SlideGen doesn’t have all the unnecessary buttons and complications of other platforms. It’s simple, straightforward, and incredibly efficient.”

‍Key Benefits

• Efficiency Gains: Automation reduced the time spent on report creation, equating to the workload of an additional analyst over the course of a year.
• Enhanced Data Quality: Automated processes eliminated errors from manual data entry, ensuring consistency and accuracy across reports.
• Improved Use of Resources: Previously untapped data sources were seamlessly integrated, enriching the depth of insights.
• Standardisation: Defined templates ensured alignment and quality across all reports, maintaining IGD’s high standards.
• Focus on Strategic Tasks: Analysts were empowered to focus on analysing trends and crafting compelling narratives instead of formatting slides.

“Everyone in market research is looking for efficiencies. You want to be spending time finding the whys, whats, hows and wheres within the data, rather than spending time copying & pasting”

Results

• Time Savings: Analysts saved countless hours on repetitive tasks, with the time savings equivalent to hiring an additional team member.
• Improved Reporting Quality: The use of standardised templates and seamless data integration ensured consistently high-quality reports, eliminated risk for errors, and elevated the overall client experience.
• Scalability: SlideGen’s flexibility positioned IGD to handle larger projects and leverage broader datasets.
• Enhanced Insights: Analysts spent more time uncovering trends and generating actionable insights, ensuring IGD stayed ahead of market shifts.

“It’s a hell of a lot of time saved. Equivalent to an extra analyst over the whole year, and the quality of our outputs is better.”

By adopting SlideGen, IGD revolutionised its approach to market research reporting. The tool not only optimised workflows but also unlocked opportunities to leverage untapped data sources, standardise processes, and enhance overall report quality. As IGD continues to grow, SlideGen ensures they remain efficient and insightful, driving impactful decisions in the fast-paced consumer goods industry.

Want to learn how SlideGen can revolutionise your reporting process? Speak with one of our experts today.

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